Small Business Marketing Blog

Our Blog

Does Marketing Work?

Does Marketing Work? If you have started a new marketing strategy, advertising or hired a marketing agency for your business, you now wonder how long will it take to see results? And by results we mean leads, conversions and sales. Most of the business owners want to see results quickly. But how quickly is quickly? That is the question. And […]

Read More

5 Steps to Prepare Your Retail or Restaurant Business for Holidays and Achieve Better Sales in Q4

Here is a list of ideas that you can implement to get business ready for Holidays and to increase your sales in this final Q4. 1. REVIEW ONLINE BUSINESS REPUTATION If you haven’t visited online directories for your business in a while, make sure to do so. Scan your reviews or download the app that will alert you when new reviews are […]

Read More

Special Offer on Text Messaging for Retail Businesses

HOW DOES TEXT MESSAGING HELP? This is just a quick post to let you know about our special summer pricing on Text Messaging/Mobile Marketing System for your business. If you do not currently have a mobile messaging system for your restaurant or retail B2C business or pay too much for it, consider it today! – No expensive set-up fees; – […]

Read More

E-Mail Marketing – Use it or Lose it

Is e-mail marketing out-of-date and overrated as an effective lead generation tool? This discussion has been doing rounds on social media for quite some time. Is it getting too overused and spammy? Do your e-mail marketing campaigns still generate leads for your business? According to Entrepreneur magazine: 200 million marketing e-mails are sent out every 60 seconds 72% of US […]

Read More

Rebranding. When does your business need it?

Large corporations and established companies go through rebranding process once in a while to update their visual brand attributes such as logo, colors and general look. Smaller businesses, however, don’t always have the time or funds to complete rebranding and often fail to see the warning signs that their business does need to rebrand.  If you started your business over 10 years ago […]

Read More

Multisensory Approach to Marketing

Why Ambiance Marketing? CREATE INVITING SPACE Ambiance is an intangible feeling – atmosphere – that draws people in with its unique components and affects how it makes them feel. People refer to “ambiance” when they talk about a particular venue, surroundings or space. Ambiance marketing should be an integral part of your brand positioning and we’ll try to explain why […]

Read More

Last Minute Holiday Advertising Campaigns

The crazy month of December is here! Chaotic, cold, but also filled with joy, shopping, parties and anticipation of the culmination of Winter Holidays. Fun! However, if you are in a business that requires constant hustling to keep attracting customers and selling especially during this hectic time, you are not ready to put your feet up by the fire quite […]

Read More

Why You Need to Optimize Your Business Google Listing Before the Holidays

Your Business Google Listing or “Google My Business” listing is still very relevant and important for ANY type of business and not only for local businesses and retail. It is an integral part of your SEO eco-system and is a shortcut to a greater visibility on the first page of Google. Whether you are a Local Business/Store or B2B professional, […]

Read More

How to Increase 4th Quarter Holiday Sales

It’s a Final Countdown… As we are putting finishing touches on Holiday campaigns and promotions, here’s a list of ideas that you can implement in your business to attract more customers & increase your sales this final 4th Quarter of 2016. SET YOUR 4th QUARTER REVENUE GOALS 1. REVIEW ONLINE BUSINESS REPUTATION If you haven’t visited online directories for your business […]

Read More

A BUSINESS MAKEOVER TO PUSH YOUR RETAIL SALES IN THE LAST QUARTER

A BUSINESS MAKEOVER OPPORTUNITY IN SOUTHERN CALIFORNIA A QUICK STORY Once I had a meeting at a new beauty salon in my town, which is located right next to another new trendy business – a fresh juice bar. While talking to the manager of the beauty salon, she casually mentioned that she never buys from the new juice place next door… […]

Read More