How to Prepare Business for Holidays - 5 Steps to Implement for Better Sales in Q4

5 Steps to Prepare Your Retail or Restaurant Business for Holidays and Achieve Better Sales in Q4

Holiday Marketing

Here is a list of ideas that you can implement to get business ready for Holidays and to increase your sales in this final Q4.

1. REVIEW ONLINE BUSINESS REPUTATION

If you haven’t visited online directories for your business in a while, make sure to do so. Scan your reviews or download the app that will alert you when new reviews are posted. Address any issues or negative comments and manage them as needed so that they do not hamper your business during the Holidays. Invite all your happy customers to leave positive comments to override the negative ones ASAP.

2. REVIEW YOUR PROMOTIONAL CALENDAR

Most likely, you already have special promotions for fall/winter season outlined and have your advertising in place but if you don’t – look at your calendar and start to schedule them ASAP. Consider additional graphics, flyers, and banners you might need and the time needed to produce them and order them soon.

Prepare business for Holidays with promotion calendar.

3. ORGANIZE YOUR EMAIL DATA

If your email lists and mobile data have been collecting virtual dust, it’s GO time. Clean up your files and focus on COLLECTING more data this last quarter. Make sure you have a Sign up email collector on your website. Emails will play a major part in your Sales in the 4th quarter and beyond.

4. SCHEDULE YOUR HOLIDAY SOCIAL MEDIA CONTENT

Time to start “warming up” those Facebook algorithms and start posting regularly. Build up the trust and rapport, and reconnect with your community now to allow even better visibility of your posts during the Holiday season. Make sure to post DAILY and several times a day so that more of your followers see your posts. You may want to take some time to create some interesting content, posts and graphics. Don’t oversell, instead focus on fun authentic posts that bring good value to your community. If you want to get more ideas for the Holidays and use Social Media more effectively this season – Download our FREE guide: “How to Create the Buzz about Your Business – Holiday Edition” http://bit.ly/2dddBPi 

Use Social Media to prepare business for Holidays.

5. USE SOCIAL MEDIA ADVERTISING

You can attract more followers and customers in your area with a simple targeted Facebook advertising campaign. Use Ad Manager instead of just Boosting posts to get better targeted selection of your audience. Attract new followers with a special offer that they can redeem at the store or share with friends on social media. Outline your online Facebook campaigns and start putting all the pieces of the campaign together or hire help to set them up for you.

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